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Promo codes All plans
Promo codes let you run promotions, reward newsletter subscribers and give partners their own codes. Travellers type the code at checkout, or open a promo link that applies it for them. You control when a code works, which tours it covers, how often it can be used and how it combines with other discounts.
At a glance
- Plan: All plans
- Category: Marketing
- Where: Console › Plugins › Promo codes, and Tours › Promo codes
How it works
What the traveller sees
- A promo code field at checkout. If a code can't be used, a clear reason shows under the field.
- With a promo link (
yoursite.com/tours/…?promo=CODE), a small banner confirms the code will be applied at checkout. The code is remembered while they browse. - The discount appears as its own line in the price breakdown.
What your team sees
Tours › Promo codes lists your codes and batches with their status (Live, Scheduled, Paused, Expired, Used up), uses, discount given and revenue from codes. A use is counted when the booking is confirmed.
Turn it on
- Go to Console › Plugins.
- Find Promo codes and flip its switch on.
- Open Tours › Promo codes to create your first code.
Settings
| Setting | What it does | Default |
|---|---|---|
| Show the promo code field at checkout | Turn off to keep codes private: they then only work from a promo link. | On |
| Show a banner for promo links | When a visitor arrives with ?promo=CODE in the link, a small banner confirms the code will be applied at checkout. | On |
Create a promo code
- Go to Tours › Promo codes and select Create code.
- Under Code and discount, enter the Code (letters, numbers,
-and_, at least 3 characters), for exampleSUMMER10. - Choose the Discount type: % off or a fixed amount off in your currency, and enter the Discount.
- Set the rules you need (all optional):
- When: Book from / Book until (the booking window), Departures from / Departures until (the travel dates it covers) and Blackout dates (departures that can't use the code, e.g. holidays).
- Where it applies: Tours, Tour categories and Ticket types. Leave a list unticked to allow everything.
- Limits: Total uses, Uses per customer (matched by email address at checkout), Minimum travellers and Minimum booking.
- Stacking: how the code works with automatic discounts (see below).
- Select Save changes.
Codes can't be renamed
The code can't change once shared. To use a different code, create a new one.
How codes combine with other discounts
Automatic discounts are group discounts, price cuts from dynamic pricing and the pay-in-full discount from Deposits. Each code has a Stacking rule:
| Option | What happens |
|---|---|
| Combine | Applies on top of group and pay-in-full discounts. |
| Replace | Used instead of automatic discounts: they don't apply with this code. |
| Best of | Whichever saves the traveller more: the code, or the automatic discounts. |
Generate single-use codes
Use a batch for unique codes that each work once, for example for a partner newsletter.
- On Tours › Promo codes, select Generate codes.
- Enter a Name (e.g. "Partner newsletter"), a Prefix and How many codes you need.
- Set the discount and rules. They apply to every code in the batch.
- Select Generate, then Download CSV to get the list.
Changes to a batch apply to every code in it.
Share a promo link
Every code has a Promo link. Anyone who opens it gets the code applied at checkout. It works on any page of your website: add ?promo=CODE to the address. Use Copy to copy it.
Promo links still work when the checkout field is hidden, so you can keep a code private to the people you send the link to.
Pause or delete a code
- Pause stops a code working without losing its history. Activate brings it back.
- Delete is available only for codes that haven't been used yet.
Good to know
- Turning the plugin off stops promo codes working at checkout. Your codes and their redemption history are kept.
- Abandoned checkout recovery can put one of your codes, or a unique single-use code, in its last reminder. It needs this plugin on.