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Dynamic pricing Growth+
Dynamic pricing moves your ticket prices with timing and demand. Reward early bookers, fill the last seats with a last-minute deal, or charge more for nearly full departures and peak dates. You set the rules once and they apply automatically.
At a glance
- Plan: Growth and Scale
- Category: Sales
- Where: Console › Plugins › Dynamic pricing, and Tours › Dynamic pricing
How it works
What the traveller sees
- When a rule lowers the price, a discount line appears in the price breakdown, e.g. "Early-bird −10%".
- When a rule raises the price, a surcharge line appears with the other fees.
- If you turn Show the reason to travellers off, the line reads "Price adjustment −10%" instead.
- The "from" price on tour pages reflects the deepest active price cut for the tour. Surcharges never raise the "from" price, because not every departure carries them.
How rules apply
- A rule changes the ticket price only, not add-ons or fees.
- Rules never stack. If several rules match a departure, only the one with the highest Priority applies. On a tie, a tour's own rule beats an all-tours rule, then the oldest rule wins.
- A price cut is at most 50%, so the price never drops below zero.
Turn it on
- Go to Console › Plugins.
- Find Dynamic pricing and flip its switch on.
- Open Tours › Dynamic pricing and select New rule.
Settings
| Setting | What it does | Default |
|---|---|---|
| Show the reason to travellers | The price line reads e.g. "Early-bird −10%". Off: it reads "Price adjustment −10%". | On |
Rule types
| Rule | Matches when | Example |
|---|---|---|
| Early-bird | Booked at least … days before departure | Book 60 days ahead, save 10% |
| Last-minute | Booked at most … days before departure | Book within 3 days, save 15% |
| Occupancy | The departure is at least … % full (booked plus held seats) | 80% full, +10% |
| Weekdays / dates | The departure is on chosen weekdays and/or between two dates | Saturdays in peak season, +5% |
Create a pricing rule
- Go to Tours › Dynamic pricing and select New rule.
- Enter a Name, e.g. "Book 60 days ahead".
- Choose the rule type and fill in its condition (days, occupancy, or weekdays and dates).
- Under Price change, choose Lower by or Raise by and enter a Percent.
- Under Applies to, choose All tours or a single tour.
- Set a Priority. Higher wins when several rules match.
- Use Preview to check the effect on a sample ticket price.
- Select Save changes.
Pause, edit or delete a rule
From a rule's Actions menu you can Edit, Pause (stop it applying without losing it), Activate it again, or Delete it.
Good to know
- Price cuts count as automatic discounts. How they combine with a promo code depends on the code's Stacking rule. See Promo codes.
- Surcharges are refundable fee lines.
- Turning the plugin off returns prices to your normal rates for new bookings. Your pricing rules are kept.
One rule per situation
Because rules don't stack, plan your priorities. For example, give a peak-season surcharge a higher priority than an early-bird discount if peak dates should never be discounted.